EP 014: The “La Dolce Vita” with Rob Murgatroyd, social media sensation and author of “I Like You Better in Italy”

What would it take for you to live the life you truly want? Maybe it’s time to stop asking how much money you need to achieve it, or how you’re going to get there, and instead, uncover what type of life would excite you most. Joining us today is Rob Murgatroyd, whose life-changing transformations have been years, if not decades, in the making. While the bulk of Rob’s career was spent as a chiropractor, his life today could not be further from that reality. Not only has he moved his family from the US to beautiful Florence, Italy, but his TikTok videos on being an American in this food-obsessed country have made him a social media sensation! However, his journey from being a chiropractor to where he is today has not been straightforward or smooth. There is no way he would have reached his destination if he had not been willing to step off the familiar path. Similarly, our conversation today takes many fascinating turns that never would have happened if we had tried to plan it all out. While our conversation kicks off with Rob’s first taste of Bourbon, it ends with profound reflections on the nature of creativity, with insights on where it comes from and how you can learn to turn down the noise and listen to the voice within. In between all that Rob shares the many side journeys he had to go on, like traveling, becoming a DJ, and receiving coaching, to uncover the revelatory lessons that would help him shift his mindset and find himself where he is today. Join us for a truly expansive conversation and find out how his wife’s fateful words ‘I like you better in Italy’ prompted his transformative journey, why he decided to use this phrase as the title of his upcoming book, and what ingredients he would use for his cocktail ‘la dolce vita’, and much more!

Key Points From This Episode:

Welcoming back today’s guest, all the way from Florence, Italy, Rob Murgatroyd.
Chris breaks down everything you need to know about drinking bourbon for the first time.
Rob tries out his first-ever bourbon drink according to Chris’s instructions.
The transformations Rob has gone through since he and Chris first met.
What Rob gained from chasing what made him feel alive; from traveling to becoming a DJ.
The challenge of subtracting what doesn’t bring you joy.
Rob’s experience of trying to leave his chiropractic career behind.
His advice to anyone going through a transformation, or gathering the courage to do so.
The confluence of influences that helped Rob change his mindset.
Changing the question from ‘What’s going to create the income that I need to live my life?’ to ‘What would excite me to do?’
How his TikTok took off in the most surprising way and the success that came from it.
Why none of this could have happened if he had tried to follow a formula.
The concept of failing forward and finding the ‘thing’ that you connect to.
Unpacking how perseverance and entrepreneurial grit can prevent you from finding your why.
Why Rob wants other people to find their Florence.
The question that is guiding Rob today: ‘Why does it matter?’
A rundown of the courses, tours, and trips that Rob has planned; where you can learn more.
Answering the question ‘Where does creativity come from?’
Learning to turn down the noise and listening to the voice within.
Detailing and naming Rob’s cocktail, La Dolce Vita!