Everyone thinks you’ve made it,

But you know thetruth.

You’re still the one holding it all together. Still the one everyone calls. Same grind, more zeros.

I work with owners doing $1.5M–$10M who are done white-knuckling their own success.

 

“20 minutes with Chris made me an extra $200,000 this year.” — Dr. Rob Murgatroyd

1:1 Coaching

Weekly sessions for 6-12 months. Customizable, with direct access between calls. For experienced owners ready to grow your existing business (and your life) with freedom; not relentless stress.

Bourbon and Breakthroughs

Two days. Twelve owners. Louisville, Kentucky. Concentrated, in-person coaching in the world’s largest American whiskey bar plus private experiences. Built for owners who want direct access to how I coach and entrepreneurs I trust with a splash of excitement.

Goodman Coaching Mastermind — Launching Q1 2027

 It’s lonely on the mountaintop. This is a (purposefully) small community of like-minded owners doing the work together. Don’t get left behind.

The Trap Nobody Warns You About…

You hit the big goal. Then you hit the next one.

And somewhere along the way, you noticed nothing actually changed for you.

You still can’t take a real vacation without your phone buzzing. You still get the call when something breaks. You still make every decision that matters (and half the ones that don’t.)

Your team is good, but “good” is far from great.

And you’ve accidentally built something so tethered to you that stepping back doesn’t feel like freedom; it feels like risk.

So you keep pushing through. Because that’s what got you here.

But “what got you here” is not the same as what gets you out.

Our Clients Include:

Real Clients. Real Numbers. No Fluff.

David nearly doubled his 7-figure business and clawed back 20+ hours a week.

Scott’s team cut escalations by 70%, he spent his 50th birthday on a private yacht, and his business grew while he was gone. 

Jonathan leveraged himself out of the day-to-day of a $5M+ business — and got his health back in the process.

Wyatt’s team went from selling 0 to 302 homes in year one. Best in their market.

Andrew went from stroke-level blood pressure at a W-2, to golfing every Monday with his wife while their 4 businesses grow.

This is what happens when the right coaching meets the right owner.

Meet Chris

You’ve built a real business, through wins, losses, and everything it took to keep it standing.

Now you’re ready to lead it without carrying it all alone.

Chris takes a no-B.S. approach to executive coaching. His clients are already the best at what they do. They don’t want to be sold. They want fast, meaningful transformation.

Since 2017, his background in law, real estate, sales, building his own businesses, and leadership coaching has made him the trusted advisor and sounding board for Olympic athletes, CEOs, and business owners around the world.

And as a father, husband, and business owner himself — he understands exactly what you’re up against.

Chris is known for one thing in his coaching: asking the exact question that changes how you think — and with it, your freedom, fulfillment, and results.

If that’s you, you’re in the right place.

Results You Can Trust:

Chris’s style of coaching is unlike any other than I have ever experienced. There is something about the cadence in his voice when he asks questions, the wording in the questions that he asks, the way he guides you to find the solution within… most coaches think it’s their job to tell you what to do. Chris believes we have the answer within us, if we can only get out of our own way.

I know it couldn’t have been easy to work with a stubborn Sicilian gal from New Jersey, yet he always had patience with me and wanted to see my highest, best outcome as much as I did. I will always be grateful for every moment of our coaching. I understand how very valuable it was! It completely transformed my life. Not just in work, but in every area! I am forever grateful to Chris!

Nina Gervase

Over the years, I have discovered that coaching is not an investment, but an essential practice that drives effectiveness. Working with Chris has opened my eyes to the value of perspective and appropriate thinking. In my experience, Chris has been the facilitator of “getting it right”. His greatest strength is his ability to filter through all my thoughts, insights, and opinions and ask me the right questions to get me to what matters most. Chris has made coaching a life changing experience for me. And for that… I am sincerely grateful.

David Roux
President, Accelerated Dental Assisting Academy

Accelerated Dental Assisting Academy is finishing up our 10 week training with Chris Goodman at Goodman Coaching. Our company now has a clear mindset of where we are and where we want to go! Chris has helped us simplify lead generation and conversions. He has helped us see through the clutter and made us realize the ONE thing that is going to take our company to the next level. We highly recommend his coaching to any company that is looking to take their business to the next level, gain traction or grow! We cannot thank Chris enough!

Whitney Davis
Manager of Marketing

Chris is a master at asking powerful questions! The questions lead to the transformation needed to break through your blocks, create an even bigger vision for your life, and design a strategy to get you there!!  He’s patient, knowledgeable, full of ideas, and pushes you when you need to be pushed… He was exactly what I needed to leave my comfortable positions and pursue my dream life. I am forever grateful for him.

Misty Stanley
CEO, Coach & Entrepreneur

I spent a year with Chris, it was by far the most transitional year of my life thus far. I honestly wouldn’t be where I am today if it wasn’t for the guidance and advice I received. My business is growing exponentially, my attitude is better than ever, and I’m in an amazing relationship.

Brad Sea
Founder & CEO Kentuckiana Mortgage Group Inc.

Working with Chris has accelerated my personal and professional growth. He has brought clarity to the path I needed to accomplish my goals and pushed me to go forth and conquer. I have recommended Chris to several of my friends and continue to receive compliments for the recommendation. I highly recommend Chris Goodman.

Wyatt Graves

Chris has been able to help me achieve something that I have struggled with for years and that is to be more productive in less time. There is nothing like getting results AND having more freedom. Chris cares about you and your success. He is genuine and passionate. His niche is his ability to stretch your way of thinking which drives you to growth. I had a great experience and made a great friend.

David Roux
President & CEO Accelerated Dental Assisting Academy

Chris transforms lives. If you are looking for someone to help drive you to achieve your peak performance in business and in life, Chris is your guy.

Mike Schoonover
Realtor & Entrepreneur

Although hesitant at first (a strong-willed and confident individual, why would someone like me need coaching?), I was unsatisfied with my current situation and decided to take the leap. After one phone call with Chris, I knew I had made the right decision. Chris’s creative blend of coaching technique and accountability, along with outstanding character, has already created a marked difference for me in only a few short weeks. I genuinely look forward to our coaching sessions and am beyond excited to what possibilities await! If you’re stuck, unsatisfied, or even just curious, I implore you to reach out and see what Goodman Coaching can do for you!

Casey Ervin
Cardiovascular Perfusionist & Coach

Working with Chris has changed my life more than I ever thought was possible. I generated significant revenue for my brand new business within 2 weeks of working with Chris. My everyday life is completely (I mean COMPLETELY) different because I know each week I’ll get to progress towards my goals and get feedback. There’s no other way to achieve your potential except to hire a great coach – and Chris is great. I’m so glad I made this investment in my own coaching and I haven’t regretted it for a second.

Woody Rini
Coach & Software Engineer

Chris’ knowledge and skill set came to me at a perfect time in my life. Feeling turmoil within myself and not knowing why or where these feelings were coming from was difficult. With Chris and his in depth conversations I was able to become aware of the underlying issue and take action to change the experiences in my life. If you want the secret to true happiness in life this guy can help you reveal that within yourself!

Alexis Richards
CRNA

It helped me zero in on my triggers, what in my life is worth my energy, and what is not. It has been an eye opener and has taken so much stress that I carry on a daily basis away!

Amanda Hobbs-Eversole
Marketing Director

Chris doesn’t just talk the talk, he walks the walk. He has a coach himself. He knows what it takes. He’s all in and he’ll be there for those he coaches. He knows what is required and he will help you find the clarity to know that for yourself. Your successes will be his joy.

Laura Barkhauer
Realtor(R) 

My experience with coaching from Chris was the most empowering & challenging time. Talk about getting real: he was amazing at getting to the very heart of my struggles & helping me see things about myself I was too afraid to change, not only in real estate but personally as well. Accountability, challenging, pushes you past your fears…Chris knows his stuff and will help you reach your goals. I would recommend anyone even thinking about coaching, call Chris!

Amanda Hobbs-Eversole
Marketing Director

Chris is the man! He offers great insight and helps get you motivated to take on the world! His production in real estate speaks to his know how and work ethic! If you want your life changed, Chris Goodman is the way to go!

Rob Bergeron
Realtor/Investor

Coaching sessions with Chris Goodman was just what I needed. In starting my new business, Chris held me accountable to goals and helped me see issues (and solutions!) before I knew they were there. I know that I would not have been able to grow my business as quickly or efficiently without this coaching.

Justin Hickman
Founder/CEO of Slice Media

Chris has been there and done that and has the experience to help lead you in the direction you need to go! If one conversation can change your life I would rather have it with someone who shows up each and every conversation the way Chris does with his knowledge and experience backing him up and leading the way!

Casey McCoy
Entrepreneur & Investor

When people in your own circle are proud of your new Mindset in situations you know #GoodmanIsWorking !

Jamie Nicole
Marketing Director Kaizen Home Sales

Chris Goodman is an amazing coach. He keeps me on track with my goals and my ultimate vision. He understands what it takes to be a successful person in today’s business world. He is great at helping me maintain the right mindset. He is well read and up-to-date in not only the languages of business, he also takes the time to make sure your life is properly counterbalanced!

Rob Gaines
Realtor and Team Leader

Honestly I never thought about the money after I started. When you get results and make life changes that produce you more money and freedom, the investment is worth it.

David Roux
President & CEO

My coaching is completely tailored to my schedule and goals. I am directly benefiting from my coach’s positive infectious energy! He is helping me to change my thoughts and language to produce a better state of being… he allows me to find the answers and do the work and guides me to better understand myself and my goals.

Natasha H.
CPA

I am so pleased with my experience with Chris. I started coaching burned out, stressed and overwhelmed with guilt about not reaching my goals. Chris not only helped me identify the source of my feelings, but gave me the tools so I can have an INSTANT mindset change and tackle my goals. I’m so excited to make this my best year yet with the arsenal Chris prepared me with. He was quick to dig out my main issues in every call, and help me discover the solution, so I left every call feeling accomplished. Thank you Chris!

Sara Nicholson
Realtor

Coaching is the best thing to happen to me. That is all. I hope y’all consider getting a coach someday! LIFE. CHANGING.

Nina Gervase
Realtor

My 1:1 in-person time with Chris was life-changing and invaluable. We set up a roadmap to scale my company in a way that avoids burnout and maximizes growth.

Jon Uland
Tech Entrepreneur, Founder/CEO Uland Agency

Chris’s coaching allows me to see blind spots that my own biases won’t allow me to. 20 minutes with him made me an additional $200,000 this year.

Dr. Rob Murgatroyd
Host of The Next Chapter Podcast

“I didn’t know what was holding me back from achieving a life of happiness. Having a professional coach helped me unlock the answers I needed, and navigate the path forward I wanted for myself.”

Mona Landry
Breakthrough Coaching Client

Working with Chris helped me elevate my business faster and with greater ease than I could have imagined. His thoughtful questions and commitment to making the most of each call helped me push through my own limitations, reflect on a deeper level, and take meaningful action every week. He called me on my bullshit (kindly), pushed me to re-evaluate limiting beliefs I wasn’t aware of, and has helped me to grow into a more confident and bigger-thinking version of myself.  Working with Chris was an incredible opportunity that I’ll forever be grateful for.

Paige Lawrence Champion
Olympic Figure Skater/Life & Business Coach

I worked with Chris Goodman for over 18 months. In that time, he transformed my complete mindset around my potential in business and every other aspect of my life. This includes time with my family, my health, my relationship with my wife, my finances, and my spiritual well-being. Chris coaches to the whole person and not just the business person that I was intent on growing. Chris is great at asking powerful questions that help me grow every day.

Rob Gaines
Realtor / CEO

Before working with Chris I was constantly sabotaging myself with negative thought. Now I am able to recognize those thoughts and shift them into actions toward my ultimate goal.

Rob Torsell

Chris spent an hour with me, asking questions and allowing me to spill all of the thoughts that had been circling in my brain for MONTHS. He taught me how to shift my state into willingness while taking one small, immediate (but significant) step that puts me out into the unknown. All these shifts in just 60 minutes. I’d highly recommend him if you’re looking for an executive life and business coach that will help you find freedom and happiness outside of your business.

Tanessa Shears

“Before working with Chris, I was a much more reactive, high-pressure boss who often battled conflicting emotions, making calm, meaningful decisions much more challenging. Over the time I spent with Chris in coaching, I have slowly transformed into a much kinder, more patient, and trusting leader, empowered by a great team that quietly came together during this time. Chris has been exceptionally generous with his time, patience, and on-point advice, and I’m delighted I took the time and investment, as it was returned many times over.”

Mario Kroll - Founder and CEO
UberStrategist

Ready to Stop Carrying It Alone?

You know the truth.

Most owners never get honest about it — until something forces them to.

A heart attack. A divorce. A business that finally breaks under the pressure of doing it all alone.

Coaching starts with a short application to make sure it’s a fit, then a phone call with Chris. Not a team member. Not A.I. You’ll talk with him directly.

And he only takes on clients he's confident he can help. Spots are limited to just 10 people and many clients renew for years, so openings are highly sought after.

If you're ready to lead your business without white-knuckling it, start here.

Chris Goodman is a leading life coach for executives and business owners. His clients include startup founders, real estate experts, influencers, CEOs, and small business owners across dozens of industries. He brings 15,000+ hours of coaching and training to every conversation and has a reputation for asking powerful, transformative questions in an approachable way. After years of coaching inspiring leaders in life and business, Chris brings their profound wisdom, advice, personal growth tips, and heartfelt lessons to your ears so you can grow relentlessly to become your best.