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There are so many personality tests out there and it is hard to know which ones are reputable. In today’s jam-packed episode, Chris talks about the DiSC Assessment and how this behavior assessment has helped him in life and business by giving him insights into what makes people tick. We kick off with a brief history of the assessment before getting into the four quadrants of behavior, namely; dominance, influence, steadiness, and compliance. Chris unpacks the quadrants and the traits that someone who scores high in an area will display, along with their respective motivators and fears. It is vital to remember that the results are not judgments, so nothing is good or bad. Instead, it gives us an understanding of how we can communicate with people in a way that resonates with them. This is why it is so important to take the DiSC ourselves first and, then, in turn, show up for others in the best way possible. Chris also highlights some of the DiSC applications, including in relationships and the workplace. Remember, one assessment is never going to be the silver bullet. The DiSC Assessment is a robust tool to add to your toolkit to help you become a more empathetic, understanding person, making strides towards fulfilled and aligned life.

Key Points From This Episode:

  • Chris’s motivation for making this specific episode that is jam-packed with information.
  • An overview of the DiSC Assessment, which has helped Chris in so many ways.
  • The five reasons that Chris is so passionate about this assessment. 
  • This is not a personality test, but a behavioral one, which is an important distinction to make.
  • A brief history of the DiSC Assessment and how it came to be. 
  • Four quadrants of behavior: dominance, influence, steadiness, and compliance.
  • The graphs you get once you take the assessment and why these are so important.
  • Behavior that someone with a high D is going to display and tips on communicating with them effectively.
  • Influencer, interactive, or impulse: some of the words that describe a high I, along with their other traits.
  • How to spot high Ds and Is if they haven’t taken a DiSC Assessment. 
  • Why the Ds and Is are grouped together and why the Ss and Cs are grouped together.
  • Describing a high S, their adjectives, motivators, and what scares them.
  • Learning about a high C, what motivates them, and what they are afraid of.
  • Insights you gain from the second page of the DiSC Assessment results.
  • The importance of understanding the difference between natural and adapted behavior.
  • Before you can use the DiSC Assessment with others, first take it yourself!
  • Different ways you can use the DiSC in your life, including in relationships and when hiring somebody. 
  • The DiSC Assessment should not be the lynchpin of your hiring process.
  • Using the DiSC with clients and increasing sales; an example from Chris’s time in real estate.
  • The way that teams can use DiSC to improve synchronicity.
  • Seven key motivators from the report: aesthetic, economic, individualistic, power, altruistic, regulatory, and theoretical.
  • The double-edged sword of the DiSC – Three pitfalls to be aware of. 
  • All of the in-depth information that the report offers.
  • How the DiSC led Chris to meet his wife, Lindsey!
  • The application of the DiSC is endless; it’s up to you to decide how to use it.


“When you understand people, you can do so much more in life and business.” — Chris Goodman [0:05:31]

“The DiSC a behavioral assessment, a self-assessment, where you sit down and take about 20 questions and it gives you a customized report based on those answers about your behavior.” — Chris Goodman [0:07:57]

“None of this is in judgment.” — Chris Goodman [0:36:19]

“I truly believe and attribute hundreds of thousands of dollars to my income over the years to simply understanding the DiSC and what makes people tick and their behavior.” — Chris Goodman [0:53:11]

“You are much more than your DiSC. This is just a finger on the pulse of your behavior.” — Chris Goodman [0:58:01]

Links Mentioned in Today’s Episode:

Work with Chris

Goodman Coaching

Chris Goodman

DISC Profile

Take the DISC Assessment

Sigmund Freud

Carl Jung

William Marston

Emotions Of Normal People

History of DiSC

5 Love Languages

Follow me on social media

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