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Having someone in your corner that has sound principles around what you believe and where you want to go, both personally and professionally, can be a huge asset. A coach can help you do that, and Matt McCoy believes that coaching has added an enormous amount of value to his organization and employees, touching every facet of his work, relationships, and leadership. If you do not already know Matt McCoy, he is one of the most successful people I’ve had the pleasure of coaching, and the CEO of two rapidly growing State Farm agencies, where his mission is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. In this episode, Matt shares how he uses The ONE Thing in his business and personal life, some of the advantages of having a coach, and the importance of staying in your lane, as well as the value of setting time aside for strategic thinking, and maintaining the well-being of his employees from a mind, body, and spirit perspective. Tune in today!

Key Points From This Episode:

– A short introduction to Matt and his background, his family, and his professional career.

Matt’s go-to book for him and his team is The ONE Thing, which he recommends to listeners.

How Matt is using this book in his personal life as well, in the form of a 66-day challenge.

Matt took his experience with sports coaching and applied that mindset to business coaching.

For Matt, the biggest advantage of having a coach was someone to hold him accountable.

How most people perceive accountability and how Matt implements it in his team.

What accountability from a coach looks like – Matt sees that A-level players get out in front of issues, and a coach helps you do that.

Matt explains how he applies a sports mentality and a teamwork approach to his business.

The importance of staying in your lane and sticking to the jobs in your wheelhouse.

Setting time aside for strategic thinking is crucial to Matt, as is taking care of the mind, body, and spirit of his team members.

Making every minute count by taking advantage of lunch hours, and using The ONE Thing to structure team member’s calendars.

How Matt’s business grew through helping their community in the first months of COVID.

Matt as a CEO before the pandemic versus now – he says the difference is night and day.

Matt believes that many people resist getting a coach because of fear and insecurity.

A coach helps clear the picture and allows you to focus on what is important.

One of the questions that Matt has learned from is, “What 70-year old Matt would think?”

Your calendar is critical! Matt believes you need to manage and prioritize your time effectively.

What Matt helps his team with as a coach, like finding an anchor when life gets stressful.

The concept of ‘be, do, have’ helped Matt’s team change their mindset about a specific task.

In his journey from rookie to today, Matt believes it all boils down to faith and mindset.


“Nobody was holding me accountable, and that was the biggest thing that I felt like I needed in a coach, was someone to hold me accountable in implementing things we were talking about. It’s one thing to talk about it, but it’s another thing to turn around and put it into play. That’s the biggest advantage a coach will give you.” — Matt McCoy [0:12:06]

“We put God at the top of what we do, and God is here in our business. We believe that having your spirit, your body, and your mind all on the same page is the different maker in our team.” — Matt McCoy [0:21:15]

“Bad things happen. That’s when the leaders lead, and having a coach just helps, from the mind aspect when bad things happen.” — Matt McCoy [0:26:20]

“That’s a big one I’ve gone through is shifting [my mindset] from the do, “what do I have to do?” to “who do I have to be?” That right there will take you to new heights, because it changes your view own everything.” — Matt McCoy [0:40:47]

Links Mentioned in Today’s Episode:

Matt McCoy on LinkedIn

Matt McCoy on Facebook

Matt McCoy State Farm Insurance

State Farm

The ONE Thing

Coaching Consult with Chris

Follow me on social media

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